ABOUT US

Saracen  OMD is a specialist media agency that provides media planning, buying, control and inventory management services – with offices in Kenya, Uganda, Tanzania and Rwanda.

As a leading media agency in the region,  we are dedicated to helping our clients achieve their goals. We go much further than simply purchasing media: we combine our knowledge of what data matters most with exceptional creativity and state-of-the-art technologies to devise the most effective way of meeting consumers’ ever-changing needs in our fast-paced world.

The agency has given direction to the practice of media planning and buying in Kenya and indeed the East  African sub-region. In the first year of operation, Saracen OMD revolutionised media practice in Kenya  by initiating standards to ensure unprecedented high media compliance by media owners and prompt payments for placements implemented.

Discover what inspires the most awarded agency network in the world and how more powerful insights, ideas and results can unlock greater success for your brand.

Over the last  10 years, Wrigley and Saracen partnered to drive growth for our brands  across Africa markets. Saracen took the challenge to partner and lead our growth strategy for SSA beyond their traditional scope which led to consolidation and realized growth. Saracen always demonstrated exceptional knowledge of Wrigley business an and our ways of working leading to seamless collaborations.

Regina Karani, Brand Director – DMEA (Developing Middle East and Africa) Mars Wrigley Confectionery

Our Work

With extraordinary media practice credentials in Kenya  and indeed East Africa, Saracen  OMD is still unsatisfied with these accomplishments and has continuously challenged the dynamics of the marketplace. Our desire to leverage international work tools, talents and ideas led us to affiliate with OMD, the global media advertising company of Omnicom.

Omnicom is arguably the world’s largest marketing communications network, with offices in over 80 countries. This affiliation places at our disposal the global capabilities of OMD to the benefit of our local & international clients and their brands.

Our People

GEORGE WANJOHI
GEORGE WANJOHI
Director, OMG East Africa
CLIFFORD KINYUA
CLIFFORD KINYUA
Media Director
LENNY NGANGA
LENNY NGANGA
CEO, East Africa
WANJIKU NAILENYA
WANJIKU NAILENYA
Media Director
RAJSHREE GOKHALE
RAJSHREE GOKHALE
Media Director
SAMMY THUO
SAMMY THUO
Group Business Development Director, OMG East Africa

OUR NEWS

October 2016

SAFARICOM BLAZE

Telecommunication company Safaricom launched BLAZE Kenya as a new platform to serve the millennial market. This demographic makes up approximately 60% of the national population, and forms 12% of Safaricom’s base and 12% of its customer revenue.Through captivating advertising on YouTube, Safaricom achieves 121% lift in brand interest for the new BLAZE Kenya platform.

Ad recall was 59% – a best-in-class result in Safaricom’s vertical – while brand awareness registered 25%. The activity produced a 121% lift in brand interest. “This shows that when you crack a consumer insight and leverage a brand on consumer needs and wants, audiences reward you with their attention.”

Join Saracen OMD

THE DIFFERENCE IS OUR NETWORK

CONNECT ON LINKEDIN

THE DIFFERENCE IS YOU

EXPLORE OUR CAREERS

CONTACT US

SARACEN OMD

LENNY NGANGA
Managing Director – Kenya
info@saracen-media.com
Ideas House, Kabarsian Lcose
Nairobi City
T +254 724 257015

sociobar

footer